7 INNOVATIVE WAYS TO BOOST YOUR SALES

0 0
Share now!

Read Time:5 Minute, 9 Second

Did you know that in a modern world like today without a great marketing strategy it becomes much harder for any business to survive. In order to survive through such a wide but tough marketplace we need to develop a solid plan of action, because every step of the plan matters. So, how does that happen? Technically its all about learning and implementing innovative marketing ways for your business.

The good news is that even in a world of 7 billion people in the marketplace and millions of brands, there is still a chance of getting a fine potion in the marketplace.

Below are a few ways that can help you grow your sales:

1. Offer free coupons

Offering free coupons can be a great way to market your products or services, be it a new business or an existing one. How does this work, generally a coupon is a type of voucher entitling the holder to a discount off a particular product. This is a great way to attract more customers since they get some products at a cheaper price although maintaining a profit for the business owner. Truthfully in business coupons have had a greater impact in business for a long time and the good news is that anyone out there in the market can do it since they are an inexpensive and easy. According to Inc.com, consumers are attracted to coupons because they offer immediate value and savings.

2. Focus on your target market

This is quite simple, to improve your sales you should keep your focus on your target audience. Understand your clients, what are their actual needs and wants, what are their behaviour. With a specific target customers it becomes much easier to direct sales to those buyers with potential increase in sales growth and loyalty to what you offer. Before technology was invented and their was less knowledge in marketing, many businesses were focused on mass-market, but a few decades later entrepreneurs realised that a lot of resources were being drained to consumers who had little to no interest in their product. For instance, your company sells car seat cushions and 10 out of 100 people you advertise to have cars, that means 10% of the mass-market will show interest in your product. And that’s where we put our focus, on the 10%.

3. Stay updated

Staying updated is the most important element in the survival of any business. Entrepreneurs get the chance to explore new products, market growth and techniques in the industry. Given the technology we have today it is very hard to distinguish between now and later, things change pretty quickly. Businesses that do not always stick to what’s trending can be easily knocked-out of the arena in just a split second. The internet is becoming quite a competitive zone and a lot of businesses flood Facebook, Twitter, LinkedIn and more, it’s highly recommended to stay updated on the current status of your market. Going ahead of technology is a necessity for the survival of your business.

4. Promote, Promote and Promote

No business sells without any promotion. This is one of the key element that will help you reach your target market. As you can see the title of the subject is Promote, Promote and Promote, this an endless process that will always keep your business afloat. Their are a variety of ways to do this on the internet through social media and starting your own website. Promotional strategies go hand in hand. A well-designed marketing and promotional strategy can ensure a long-term success, bring in more customers and ensure profitability for businesses. Promotion acts as the voice of your company which sends out your brand’s message loud and clear to your audience. Various media platforms can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines and social media. Promotion helps increase awareness, traffic and build sales and profits.

5. Know your competitors

Nothing is as horrible as fighting someone you don’t even know. Here you have to clearly analyse all the resources about your competitors; how do they market their products, what are their target, how do they sell their products and so on and so forth. Then after knowing everything about your competitors come and sit back and analyse your competitive advantage and monitor how well you are performing in the market.

6. Value addition

By adding value to your product or service can help your business attract more customers which can boost revenue. This is one way to surpass your competitors, it happens by adding a certain feature to a product or service to increase it’s value. For instance you sell wearable products like t-shirts and your competitors sell the same product, to add value on your product you could offer to customise t-shirts. It can help you build a strong bond between your business and customers and enable you to charge a premium for your product or service. What can make your business unique is how distinctive it is compared to other businesses/competitors. According to mybusiness.com.au, in a free market system, customers will generally be prepared to consider paying more if they perceive they are getting more value for their dollar, be this in a functional, emotional, expressive or other form.

7. Motivate your employees

No car moves without tyres or engine, with that said your employees make up to 90% of your sales growth. Set goals and establish rules for your employees to achieve those goals. Motivating employees makes businesses grow much strong and encourages a number of core values, resilience, teamwork, it increases sales performance. It helps to easily meet the businesses’ goals. It helps in increased productivity and help the business achieve higher levels of output. Employee motivation is very important to any business and comes with a lot of benefits. They will put their best efforts in the tasks assigned to them.

Conclusion

Marketing your sales might seem tough in the first place especially a businesses is new, however, nothing is impossible with the right strategies and implementations. It all takes uniqueness to achieve the best.

About Post Author

Silvaro D'Silvas

An adventurer on pursuit for knowledge and to share it with the World.
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Author


Share now!
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x