Big boost for content creators and artists as Safaricom steps up its digital presence

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Safaricom recently launched Baze, a digital video platform for content creators and smartphone customers. Baze further provides an avenue to generate earnings by taking a revenue share on customer subscriptions.

Baze is a video-on-demand service that offers a wide selection of local and regional short form videos in entertainment, music, news and sports.

The platform, is placing the entertainment Kenyans want at their fingertips while providing local content creators an additional platform to share their stories worldwide and earn from their content.

The company also has announced an increase in Skiza revenue share for content creators and artists by 33%. With this move, about 20,000 artists and content creators are set to benefit from increased earnings of 40% from all their tunes on the platform

Launched in 2019 as a bridge to link content-creators to their fans and it has since grown to become a preferred mobile entertainment service. This decision to increase revenue share by 33% will act as a further boost to the creative industry to support talent growth and sustainability.

The move comes amid a shot in the arm  for artists and content creators who have been hit hard by the Covid-19 pandemic, which has reduced physical engagement with their audience massively cutting their earnings.

The entertainment sector has been adversely affected by the pandemic and most content creators have been forced to adapt online.


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Obingo Allan
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